WELKEYS GOODTIP: Renting out your apartment all year round

Summer is coming to an end and you want to keep renting out your property? Follow our tips to optimize your occupancy rate all year round!

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Defining a high/low season calendar

It is essential to establish a high and low season calendar when you want to offer year-round vacation rentals. Keep in mind that these periods depend primarily on the location of your property. For instance, if your property is located by the seaside (Cannes, Nice, Biarritz), your Airbnb will be in higher demand during the spring and especially in the summer. Conversely, when your short-term rental is located in the mountains (Avignon...). Some major cities have their own peak periods; for example, the city of Lyon attracts the most travelers from July to October, while the city of Paris only sees a drop in traffic during the month of August.

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Adjusting prices based on the season

Once your high and low season calendar is clear, you can adjust your listing's price based on seasonality. For example, you can increase the price of your vacation rental during high season, and conversely, lower the price during low season to make it more attractive. By juggling prices, you will see your occupancy rate climb and you won't miss out on opportunities to maximize your rental income! Many Airbnb travelers plan their trips in advance, which is why we strongly advise you to set your rental prices ahead of time!

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Promoting local events

Just like seasonality, certain events can impact your listing's price. The Cannes Film Festival, the Festival of Lights in Lyon, or the Nice Carnival attract thousands of travelers every year. If your Airbnb is available during these events, apply a special rate for that period—demand is likely to be high! You can also create a list of events in your city (concerts, festivals, fairs, exhibitions, etc.) to entice your guests to return!

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Targeting business travelers

Business travelerstravel all year round, and your vacation rental could be the perfect place for their stay! If your apartment is Business Ready (Wi-Fi, workspace, iron, hangers, etc.), mention it in your listing. Business travelers occupy your property for longer periods and are less price-sensitive, so you can maintain a good occupancy rate and maximize your Airbnb income! Since the purpose of their stay is strictly professional, you will find your property in better condition than after a family with children. Here are 4 good reasons to rent your property all year roundand not deactivate your listing at the end of the summer! If you don't have the time to handle all of this, your Airbnb concierge service will take over! From publishing your listing and managing pricing strategies to handling bookings and welcoming your guests, we take care of everything!

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Alternating between short and medium-term rentals

By creating a high and low season calendar for your property, you will know which periods are the most profitable based on your location. Another alternative to ensure year-round rental income without a significant drop during the low season is to alternate between short-term and medium-term rentals. To maximize your rental's profitability and ensure bookings all year round, you can list your property as a short-term rental during the high season (summer) and switch to a medium-term rental for the rest of the year. With medium-term rentals, you will have monthly tenants and can easily choose not to renew their contract at the end of the month to switch back to standard Airbnb rentals. Thanks to medium-term rentals, you continue to benefit from the attractive rates of short-term rentals while more easily renting to students or professionals who need housing for longer periods. The medium-term rental management agency Nomad By Welkeys can assist you with this transition.