Starting a vacation rental in the Gulf of Saint-Tropez

Do you own a second home in the beautiful Gulf of Saint-Tropez and are you considering renting it out for the season? The region offers an idyllic setting and attracts many tourists throughout the year. Discover the opportunities offered by the various towns in the Gulf and the figures that demonstrate their appeal. Let's take a look at the short-term rental market in the different towns bordering the Mediterranean gulf.

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Where to get started with short-term rentals in the Gulf of Saint-Tropez

The most profitable towns in the Gulf of Saint-Tropez for short-term rentals

One of the main goals for owners getting into short-term rentals is to make their real estate investment pay off. Whether it is a primary residence, a second home, or a rental investment, it is possible to offer short-term rentals with all three types of property. Among the most profitable towns in the Gulf of Saint-Tropez are, of course, Saint-Tropez, Ramatuelle, and La Croix-Valmer. In terms of both income and occupancy rates, these three towns can generate as much in a few months of short-term rental as a traditional annual rental.

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Saint-Tropez for high rental income

Saint-Tropez, the jewel of the French Riviera, never disappoints lovers of luxury and sunshine. The 829 short-term rental listings are a testament to a well-developed rental market in this flagship destination in the south of France. With an annual vacation rental occupancy rate of 57%, owners can expect to have bookings for a little over six months of the year. Average annual income amounts to more than €3,320 per month—an average higher than the national average for short-term rentals.

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Short-term rental is not constant throughout the year. Indeed, income and bookings vary depending on the time of year, but above all, according to travelers' vacation schedules. Consequently, owners who get into vacation rentals must expect to experience low and high periods in terms of income and bookings. Unsurprisingly, the most prosperous period in Saint-Tropez is the summer season. The occupancy rate for vacation rentals reaches 89% for an average income of €6,500 per month. Short-term rental in Saint-Tropez thus presents an attractive financial potential for property owners in this town.

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La Croix-Valmer for a high occupancy rate

La Croix-Valmer, nestled between hills and the sea, has 676 short-term rental listings on booking platforms like Airbnb or Vrbo. This seaside destination is undoubtedly one of the most attractive in the Gulf of Saint-Tropez. Rental income is lower there than in Saint-Tropez, but it remains attractive for owners.

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Vacation rentals in La Croix-Valmer generate an average annual income of €2,090 per month. During the most attractive period for vacationers, monthly income reaches an average of €3,480. Although the income generated is lower, it remains very interesting.

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Furthermore, La Croix-Valmer is particularly attractive to owners due to its high occupancy rate. On average, vacation rentals are booked 63% of the year. This is quite a feat, given that most destinations in the south of France are rented out on a short-term basis for barely four months a year. In August, the occupancy rate reaches 97%, ensuring almost maximum occupancy for your property.

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Ramatuelle for a high occupancy rate and high income

Ramatuelle, famous for its fine sandy beaches and translucent water, has 359 short-term rental listings. With an annual occupancy rate of 61%, owners in Ramatuelle can expect their property to be regularly occupied, and at a good price. Indeed, the average monthly income is over €3,800!

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In addition to generating particularly high monthly income, Ramatuelle also stands out from other destinations in the Gulf of Saint-Tropez for its performance during the summer season. In August, vacation rentals in this small town record an occupancy rate of 100% for an average income that reaches €6,580! Choosing to offer short-term rentals in Ramatuelle can allow owners to generate record income, and they can be sure that their property will not remain empty during the summer season.

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Other attractive towns in the Gulf of Saint-Tropez for short-term rentals

Although the three towns mentioned above are in the top three most profitable for short-term rentals, other towns in the Gulf of Saint-Tropez are also suitable for short-term rentals, with attractive income and occupancy rates.

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Grimaud, the must-visit destination of the Gulf of Saint-Tropez

Grimaud, a prized jewel of the French Riviera with its picturesque port and narrow streets, has no fewer than 1,192 short-term rental listings. The number of vacation rental listings is a testament to its appeal and interest. With an annual occupancy rate of 58%, there is strong demand throughout the year. In terms of income, short-term rentals in Grimaud generate an average of €1,990 per month. An interesting financial supplement for owners.

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As with the vast majority of destinations in the south of France, the summer season is the most profitable for short-term rentals. August is when bookings reach their peak, with an occupancy rate of 90% and average monthly income climbing to over €3,670. Thus, despite significant competition, Grimaud remains a safe bet for getting started with short-term rentals.

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Cogolin, the more discreet but flourishing destination

Cogolin, located near Grimaud, offers 389 vacation rental listings. A smaller, more low-key town than Saint-Tropez or La Croix-Valmer, it is nonetheless a thriving destination for vacation rentals. With an occupancy rate of 58%, the volume of annual bookings in Cogolin is on par with other destinations in the Gulf of Saint-Tropez.

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As in other towns, August is the peak month for bookings, with occupancy rates reaching up to 90%. Average monthly income is 1,390 euros, but during the summer season, this can soar to over 2,870 euros.

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Gassin, the ideal destination for vacation rentals

Finally, there is Gassin, perched on a hill with a stunning view of the gulf, which, despite its small size, has 504 vacation rental listings. In terms of rental income, owners earn an average of 1,850 euros per month. As previously mentioned, the vacation rental market is fluid and not constant throughout the year, meaning some months generate more or less income for owners. Gassin is no exception, and vacation rentals see their revenue increase significantly during the summer season. Thus, short-term rental owners in Gassin earn an average of 3,400 euros in August from bookings.

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Occupancy rates for rentals correlate with these variable earnings. With an average annual occupancy rate of 59%, the month of August sees an occupancy rate of 90%. During this month, owners can expect to have guests in their rental almost every day. Consequently, Gassin is a highly favorable destination for vacation rentals.

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When should you start a vacation rental in the Gulf of Saint-Tropez?

If you are considering starting a vacation rental in this region, it is important to choose the right time to maximize your income and bookings. The best time to list your property on rental platforms is generally in March, April, or May. It is advisable not to start your vacation rental business directly during the summer season, when travelers flock to the area in droves. If you are a beginner, managing a high volume of bookings all at once can quickly become discouraging and lead to poor guest experiences.

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By opting for an early start, you give yourself the opportunity to prepare for the high influx of travelers during the summer season. This includes getting used to the necessary logistics, such as cleaning, linens, maintenance, support, guest check-ins, and responding to reviews.

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Furthermore, by obtaining positive reviews before the summer season, you will gain visibility and authority, which will attract more travelers and place your listing among the top results for your destination.

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If you want to get into vacation rentals without all the constraints, entrusting the management of your property to an agency specializing in vacation rentals, such as an Airbnb concierge service, can be a wise choice. Entrusting your property to our vacation rental management service will allow you to fully enjoy all the benefits this lucrative activity offers without wasting time.

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