Seasonal rentals in the Landes: what is the profitability?

Thinking about investing in a vacation rental in the Landes region, but wondering what kind of financial return you could expect? You’ve come to the right place! In this article, we will explore in detail the opportunities offered by vacation rentals in this beautiful region of southwestern France.

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Whether you are a seasoned investor or simply considering renting out your primary or secondary residence, this guide will provide all the information you need to make informed and profitable decisions. Get ready to discover the lucrative potential of vacation rentals in the Landes!

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The most popular vacation destinations in the Landes

Capbreton and its highly developed vacation rental market

Capbreton is a destination where vacation rentals almost outnumber permanent residences. With no fewer than 1,099* listings on rental platforms, this charming coastal town has a very extensive supply of vacation rentals. It is undoubtedly the city with the most developed vacation rental market on the Landes coast.

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In terms of yield, short-term rentals are booked 53% of the year, and owners earn an average of €1,200 per month. However, August stands out with a peak occupancy rate averaging 90%. During this peak period, income can easily double, reaching an average of €2,800 per month.

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These figures demonstrate Capbreton's popularity as a sought-after vacation destination and its lucrative potential for vacation rental property owners. The high volume of short-term rentals in the city discourages some owners from entering the market, but the main advantage of a highly developed market is that its appeal to vacationers is guaranteed. Consequently, it is a profitable rental choice.

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Hossegor and the rapid growth of its vacation rental market

Hossegor, the pearl of the Landes, is a true paradise for vacation rental enthusiasts. Its popularity has surged in recent years, and as a result, the supply of vacation rentals in the city has grown rapidly. Today, the destination has over 700 vacation rental listings on booking platforms.

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The annual occupancy rate reaches a solid 57%, offering owners average monthly income of around €1,700. August is when Hossegor shines brightest, with an average occupancy rate of 93%. During this lively summer period, income can easily double to reach an average of €3,400 per month.

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With such yields, Hossegor offers attractive potential rental income for vacation rental property owners. Although vacationers do not stay in vacation rentals year-round, the region's appeal during the high season makes the investment profitable for the entire year.

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Labenne and its above-average annual occupancy rate

Labenne is a peaceful destination in the Landes that offers a promising and attractive market for vacation rentals. With 275 listings available on rental platforms, there are numerous opportunities for owners.

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But what makes this destination particularly attractive to owners is its annual occupancy rate, which exceeds the national average of 67%. The average occupancy rate for vacation rentals in France is generally around 50% (with the exception of major cities). This means that owners in Labenne earn income from their short-term rentals for a longer period. On average, this amounts to €1,600 per month.

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This income fluctuates throughout the year depending on seasonality. For example, in August, average income is €3,000 per month with an occupancy rate of 92%. Labenne thus presents excellent prospects in terms of rental income for owners looking to get started with vacation rentals in the Landes.

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Less popular, yet attractive destinations for vacation rentals in the Landes

Orx and its unexpected profitability

Orx, a hidden gem in the Landes, offers a particularly attractive and exclusive vacation rental market. With only 22 listings available on rental platforms, Orx provides an intimate and unspoiled experience for vacationers.

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Despite its modest size and the small number of registered vacation rentals, Orx boasts a remarkable annual occupancy rate of 75%, allowing vacation rental owners to generate income for nine months of the year. This is quite a feat in the vacation rental industry. August is when the magic really happens, with average monthly income of €6,000. Orx thus rivals illustrious destinations like Saint-Tropez.

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These figures illustrate the unexpected potential of Orx as a high-end vacation destination, offering significant income for vacation rental property owners. Whether you are looking to invest in an exclusive location or make the most of your secondary residence in Orx, you have every chance of enjoying an exceptional return.

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Tosse and its underestimated potential

Tosse, a charming town in the Landes, offers an interesting market for seasonal rentals. With 74 listings currently on rental platforms, the vacation rental market in Tosse is starting to grow, presenting new opportunities for property owners.

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The annual occupancy rate reaches a respectable 57%, allowing owners to generate rental income for more than five months of the year. In terms of revenue, vacation rental owners in Tosse earn an average of 1,500 euros per month.

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As with other destinations in the Landes, August is when Tosse stands out, with an average peak occupancy rate of 87% and monthly revenues reaching 3,400 euros. These figures reflect the growing popularity of Tosse as a vacation destination and its future appeal to travelers, and therefore to short-term rental owners in Tosse.

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Saubion and its growing momentum

Similar to the situation in Orx, Saubion is another vacation destination whose momentum and appeal are on the rise. Located further inland, this type of destination is increasingly attracting vacationers looking to enjoy the pine forests and proximity to the ocean. With 79 listings available on rental platforms, the seasonal rental market there is slightly more developed than its aforementioned counterpart.

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The annual occupancy rate is similar to more well-known destinations in the region. It stands at 56% over the year, and during the high season, vacation rentals are booked 97% of the time. This translates to average monthly revenues of 3,300 euros in August, for example.

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Consequently, thanks to the area's dynamism, the profitability of seasonal rentals in Saubion is clear. For your seasonal rental project in Saubion or elsewhere, do not hesitate to contact a short-term rental management agency to optimize your rental income without delay.

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*Source of data mentioned in this article: Airdna, a statistical analysis tool for short-term rentals in France